Why You Need a Copywriter On Your Team?
Branding is really just perception. It’s up to you to shape it and the greatest way to do that is by telling your own unique story. Through conversational, “dude, that’s SO me!” copy, SEO marketing strategies and in-depth thoughtful keyword research, we’ll work together to write a tale that has your clients thinking “Geez, they totally get me!”.
LONG STORY SHORT - I’ll write words that get you results and cure that copy-induced migraine.
Does your brand have soul and personality?
If we were to do a character development practice for your business, what would be its qualities? Think about it! Would your brand be all intriguing yet mysterious like Jess from Gilmore Girls, confident and bubbly like Elle Woods or cheeky and charismatic like Ferris Bueller?
Viewing your business like a body and your brand like a soul gives your story meaning. It also helps your ideal clients form an emotional relationship with your narrative. You want your clients to relate to, connect with and have an opinion about your brand. As a storytelling copywriter, I work with you to bring to life the narrative and characteristics that make your brand unique.
Why Storytelling?
Because stories create emotional connection.
When we dive headfirst into a novel, we encounter fantastical and alternate universes, lives that are not our own (that we wish were), and plotlines we somehow relate to. We become invested in the characters lives, and form biases based on what the author tells us. Taking people on a journey with you develops a sense of closeness. Creating a meaningful brand story helps you relate to and connect with your ideal client.
I approach all of my copywriting projects like your brand is a story unfolding. I consider the setting, the plot, the characters involved, the climax, the conclusion and translate all of those working parts into a cohesive memorable narrative that your ideal customer would understand and resonate with.
