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MESSAGING STRATEGY

All packages can be completely customized to meet your individual needs and budget.

At POV, every single copywriting project starts with understanding your company, clients and competitors — because I am passionate about your long-term goals and dreams. 


I’ll guide you through a 2-hour strategy session, interview your clients, and become an expert on your business and your market. You’ll walk away with a custom on-brand messaging guide, consisting  of brand strategy and foundational copy, to help you attract your ideal clients. 


ALL MESSAGING  PROJECTS INCLUDE:


  • 2-hour strategy session to clarify your unique voice and value

  • Optional past client interviews [up to 5]

  • Market research and competitive analysis

  • 30+ page messaging guide

    • Includes positioning, mission statement, unique value proposition, elevator pitch, selling points, ideal client profile, SEO research, brand voice, tone & style guidelines, as well as more foundational brand copy

  • Live 60-minute copy review-and-edit session 

  • 2 rounds of complimentary edits

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© 2021 Point of View Copywriting. All rights reserved.

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